The methodological discussion on the calibration of aggregate marketing response models has shifted away from how to … researchers that such calibration is performed either to support managers in their marketing-mix decisions, or to create general … knowledge that leads to a better understanding of marketing relationships and thus indirectly supports decisions. Both goals …

Marketing educational programs in a complex world inspired the investigation of relationships between education … marketing and digital media. The research questions were: Which organizations are promoting educational programs? What are the … is being communicated. The top 20 organizations who fit this web search were selected and their digital marketing was …

To help shape a more cohesive research program in marketing and consumer research, this paper presents a systematic … research, 2) connects consumer and marketing research to high-level theorizations of power, and 3) outlines specific avenues …

discussion in the paper on the customer value gaps in the process of marketing new products and explores the possible situations …

marketing and branding purposes. This study will seek to understand how individuals and celebrities can use the Metaverse as a … explore the implications of using Metaverse as a marketing and branding tool, in order to understand the potential benefits …

Current business statistics and extant academic research stress the importance of influencer marketing. In 2019, the …

view of food and non-food companies representing various industries. The research measures in the field of marketing and … marketing sciences primarily includes the formulation of a set of real success and failure rates in food and non-food industries. …