The following sections are included:Introduction: Why econometric models in marketing?Major marketing …

sector and their marketing efforts are affected by 2008 global economic crisis from executivesÕ perspective. At this purpose …, the results of the field research show that marketing efforts of businesses in the construction sector which have an …-Square analysis present that there are some differences among businessesÕ marketing efforts according to businessesÕ scale, the level …

responsibility or just a marketing tool for promoting the business?The purpose of this paper is to bring contributions in … highlighting the nature of the connection between CSR and Marketing, using the secondary data analyze of the annual reports of some … companies. Companies that usually use the annual report as a marketing or communication tool for voluntary disclosure of non …

marketing, planning and packaging the image of destinations, promotion, and participating in nonprofit marketing have become … marketing, and then analyzing their roles. On these basis, paper discusses the strategy of the implementation of government … tourism marketing, respectively, promoting the image, location, destination organization, and information technology support. …

that whishes to be successful and competitive in the market. A new emphasis in marketing and CRM is more and more … market and then build and protect its competitive position. Traditional marketing has focused on the final consumer seeking …