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Product acceptance by middleman in export channels
Angelmar, Reinhard; Pras, Bernard - In: Journal of Business Research 12 (1984) 2, pp. 227-240
Persistent link: https://www.econbiz.de/10005466113
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The customer's relative importance in the design, development and implementation of new services : an empirical investigation
Jallat, Frédéric - 1992
Persistent link: https://www.econbiz.de/10000839016
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Temporary brand-retailer alliance model : the routes to purchase intentions for selective brands and mass retailers
Nabec, Lydiane; Pras, Bernard; Laurent, Gilles - In: Journal of marketing management : MM 32 (2016) 7/8, pp. 595-627
Persistent link: https://www.econbiz.de/10011577360
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The impact of the brand management system on performance across service and product-oriented activities
Dunes, Mathieu; Pras, Bernard - In: The journal of product & brand management 26 (2017) 3, pp. 294-311
Persistent link: https://www.econbiz.de/10011744458
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Determinants of market success for commercial movies
Choffray, Jean-Marie; Pras, Bernard - In: Der Markt : international journal of marketing 19 (1980) 1, pp. 3-13
Persistent link: https://www.econbiz.de/10001996035
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Dissociation of the roles of buyer, payer and consumer
Bon, Jérôme; Pras, Bernard - In: International journal of research in marketing : IJRM ; … 1 (1984) 1, pp. 7-16
Persistent link: https://www.econbiz.de/10001934068
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A comparison of linear and nonlinear evaluation process models
Pras, Bernard; Summers, John - In: Journal of marketing research : JMR 12 (1975) 3, pp. 276-281
Persistent link: https://www.econbiz.de/10002666892
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Perceived risk and composition models for multiattribute decisions
Pras, Bernard; Summers, John O. - In: Journal of marketing research : JMR 15 (1978) 3, pp. 429-437
Persistent link: https://www.econbiz.de/10002666929
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Variation du rendement des actions des firmes multinationales
Pras, Bernard; Oudet, Bruno A. - 1977
Persistent link: https://www.econbiz.de/10002666941
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The effects of multinational and export diversification on the profit stability of U.S. corporations
Miller, Joseph C.; Pras, Bernard - In: Southern economic journal 46 (1980) 3, pp. 792-805
Persistent link: https://www.econbiz.de/10002491423