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Compensating for Innovation : Extreme Product Incongruity Encourages Consumers to Affirm Unrelated Consumption Schemas
Taylor, Nükhet; Noseworthy, Theodore J. - In: Journal of Consumer Psychology 30 (2019) 1, pp. 77-95
Persistent link: https://www.econbiz.de/10012083056
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Your Fries are Less Fattening than Mine : How Food Sharing Biases Fattening Judgments Without Biasing Caloric Estimates
Taylor, Nükhet; Noseworthy, Theodore J. - In: Journal of Consumer Psychology 31 (2021) 4, pp. 773-783
Persistent link: https://www.econbiz.de/10012407291
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Content Hungry : How the Nutrition of Food Media Influences Social Media Engagement
Pancer, Ethan; Philp, Matthew; Poole, Maxwell; … - In: Journal of Consumer Psychology 32 (2021) 2, pp. 336-349
Persistent link: https://www.econbiz.de/10012535548
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Asymmetric consequences of radical innovations on category representations of competing brands
Bagga, Charan K.; Noseworthy, Theodore J.; Dawar, Niraj - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 29-39
Persistent link: https://www.econbiz.de/10011478802
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Too exciting to fail, too sincere to succeed : the effects of brand personality on sensory disconfirmation
Sundar, Aparna; Noseworthy, Theodore J. - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 44-67
Persistent link: https://www.econbiz.de/10011521911
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Does dirty money influence product valuations?
Galoni, Chelsea; Noseworthy, Theodore J. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 2, pp. 304-310
Persistent link: https://www.econbiz.de/10011374506
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Place the logo high or low? : using conceptual metaphors of power in packaging design
Sundar, Aparna; Noseworthy, Theodore J. - In: Journal of marketing 78 (2014) 5, pp. 138-151
Persistent link: https://www.econbiz.de/10010419891
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Isolated environmental cues and product efficacy penalties : the color green and eco-labels
Pancer, Ethan; McShane, Lindsay; Noseworthy, Theodore J. - In: Journal of business ethics : JOBE 143 (2017) 1, pp. 159-177
Persistent link: https://www.econbiz.de/10011754931
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How inferred contagion biases dispositional judgments of others
Hingston, Sean T.; McManus, Justin F.; Noseworthy, … - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10011707342
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Why consumers don't see the benefits of genetically modified foods, and what marketers can do about it
Hingston, Sean T.; Noseworthy, Theodore J. - In: Journal of marketing 82 (2018) 5, pp. 125-140
Persistent link: https://www.econbiz.de/10011912143