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Managing Brand Experience: The Market Contact Audit(TM)
Chattopadhyay, Amitava; Laborie, Jean-Louis - In: Journal of advertising research 45 (2005) 1, pp. 9-16
Persistent link: https://www.econbiz.de/10006499608
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C: MODELING AND SYSTEMS ANALYSIS - To zap or not to zap: A study of the determinants of channel switching during commercials
Siddarth, S.; Chattopadhyay, Amitava - In: Operations research, Management science : OR MS ; the … 39 (1999) 3, pp. 279-282
Persistent link: https://www.econbiz.de/10006519079
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C: MODELING AND SYSTEMS ANALYSIS - Effects of color as an executional cue in advertising: They're in the shade
Gorn, Gerald J.; Chattopadhyay, Amitava; Dahl, Darren W.; … - In: Operations research, Management science : OR MS ; the … 38 (1998) 3, pp. 277-280
Persistent link: https://www.econbiz.de/10006522453
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Should Advertising Appeals Match the Basis of Consumers' Attitudes?
Dube, Laurette; Chattopadhyay, Amitava; Letarte, Anick - In: Journal of advertising research 36 (1996) 6, pp. 82-89
Persistent link: https://www.econbiz.de/10006529846
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The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste
Jiang, Lan; Hoegg, Joandrea; Dahl, Darren W; … - In: Journal of consumer research : JCR ; an … 36 (2010) 5, pp. 748-757
Persistent link: https://www.econbiz.de/10008372803
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Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High
Lajos, Joseph; Katona, Zsolt; Chattopadhyay, Amitava; … - In: Journal of consumer research : JCR ; an … 36 (2009) 1, pp. 122-136
Persistent link: https://www.econbiz.de/10008255662
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On the Perceived Value of Money: The Reference Dependence of Currency Numerosity Effects
Wertenbroch, Klaus; Soman, Dilip; Chattopadhyay, Amitava - In: Journal of consumer research : JCR ; an … 34 (2007) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10007743773
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Just Give Me Another Chance: The Strategies for Brand Recovery from a Bad First Impression
Muthukrishnan, A.V.; Chattopadhyay, Amitava - In: Journal of marketing research : JMR 44 (2007) 2, pp. 334
Persistent link: https://www.econbiz.de/10007719274
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What drives word-of-mouth? : the roles of product originality and usefulness ; Report No. 06-111
Moldovan, Sarit; Goldenberg, Jacob; Chattopadhyay, Amitava - In: MSI reports : working paper series (2006) 2, pp. 81-100
Persistent link: https://www.econbiz.de/10009893460
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Unconscious creativity: When can unconscious thought outperform conscious thought?
Yang, Haiyang; Chattopadhyay, Amitava; Zhang, Kuangjie; … - In: Journal of consumer psychology : the official journal … 22 (2012) 4, pp. 573-582
Persistent link: https://www.econbiz.de/10010021679