Nave, Edgar; Rodrigues, Ricardo Gouveia - Facultatea de Administraţie Publică, Şcoala … - 2010
The Place Marketing shall be used and perceived by local governments, as a tool that plays a fundamental role for … marketed so efficiently, as the companies selling products and services. The objective is to devise a place to meet the needs … of different targets, which make a place becomes attractive, which has conditions to live, work, invest, do business and …