Liu, Chao; Bao, Zheshi; Zheng, Chuiyong - In: Asia Pacific Journal of Marketing and Logistics 31 (2019) 2, pp. 378-397
Purpose: The purpose of this paper is to explore motivations that drive consumers’ purchase intention in social commerce, and then examine whether social presence can work as a moderator in this process. Design/methodology/approach: A research model was developed based on...