The idea of mass customization is to turn customers' heterogeneous needs into an opportunity to create value, challenging the “one size fits all” assumption of traditional mass production. In this paper, we explore the characteristics of successful mass customization implementation at the...

Accomplishing efficient communication on tourist markets means efficiently developing and operating a communication system, that is designing and implementing an adequate structure of communication activities. Tourist organizations must have a communication strategy according to communication...

The analysis of the competitive advantages of 4-star hotels (the island of Tenerife, Spain) for Russian tourists, with the use of parametric indicators and the calculation of the price of indifference. " The conclusions and proposed recommendations.

The results of research on pricing tourist product: vacation apartments - hotels in Tenerife (Spain) for Russian tourists. The following use of the technique of "price of indifference" to identify competitive advantages.

Parametrical indicators analyzed for group of hotels on "price of indifference". Made recommendations on pricing and development of competitive advantage in the tourist product: rest in a selected group of hotels in Tenerife (Spain) for Russian tourists.

Considering the current issues the urban centers are dealing with, the amplified city competitiveness and the increased demand of qualitative public services, it appears the need to apply new urban management approaches, more oriented toward the market and the current needs of the city. The...

Using Marketing in Tourism creates a clear view about the real state of developing Tourisms offers and its effects, dealing with marketing elements through Promotion and Distribution of Tourism’s product. The purpose of using Marketing concept in Tourisms activity is to stimulate and to help...

The aim of the study is to evaluate how effective are the destinations placed in movies in destination choice decisions of students. Rapid growth in the number of movie-goers offers marketers to place products in movies as an alternative promotion tool. Sites, studios, hotels, residences and...

This study aims to searh marketing problems of hotel managements located in Balikesir, and the types of marketing applications applied by these managements. According to the results, the most important problems of these managements are: the difficulty of following technology,inadequte demand,...

The principal scope of this paper is to reconstruct the chain-of-command that regards the implementation of a regional tourism development strategy, in particular the tourism marketing policy. Starting point of the analysis was the assumption that the quality of the governance of these...