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Film-induced tourism as a key factor for promoting tourism destination image : the james bond saga case

Araújo-Vila, Noelia; Cardoso, Lucília; Almeida, … - In: Administrative Sciences : open access journal 14 (2024) 5, pp. 1-25

This research extensively discusses the connection between destination image and films influencing tourism. Despite the worldwide fame of the James Bond saga and extensive publications on the subject, research into the role of tourism promotion in the image of destinations is still scarce, and...

Persistent link: https://www.econbiz.de/10014559015

Opportunity or destiny : how do market knowledge resources and absorptive capacities lead to competitive advantage for travel agencies?

Ku, Edward C. S. - In: Journal of travel and tourism marketing 41 (2024) 5, pp. 673-688

Persistent link: https://www.econbiz.de/10014566283

Activity- and organization-based perspectives on the intersection of marketing and venture capital funding in new ventures

Zang, Isabell - 2024

Persistent link: https://www.econbiz.de/10014517510

The customer's perception of purpose marketing : results of an empirical study of a company-supported campaign for the COVID-19 vaccination in Germany

Rüger, Theres; Lehmann, Thomas; Siems, Florian - In: Transfer : Zeitschrift für Kommunikation und … 70 (2024) 1, pp. 32-36

Persistent link: https://www.econbiz.de/10014560716

Relationship marketing in European consumer goods markets : from marketing mix orientation to customer life cycle management

Terlutter, Ralf - In: Strategic management : new rules for Old Europe, (pp. 123 - 136). 2006

Persistent link: https://www.econbiz.de/10014556240

Navigating a paradigm shift : technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners

Iyer, Pooja; Bright, Laura F. - In: Journal of business research : JBR 180 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014556465

Fundraising through poverty porn : ethical concerns

Mahmoud, Mahmoud Abdulai; Nang, Daniel Yennube - In: Journal of philanthropy and marketing 29 (2024) 3, pp. 1-14

Persistent link: https://www.econbiz.de/10014580100

Facebook in the low-cost fashion sector : the case of Primark

Del Olmo Arriaga, Josep Lluis; Berlanga Silvente, Vanesa - In: Journal of fashion marketing and management 21 (2017) 4, pp. 512-522

Persistent link: https://www.econbiz.de/10011795882

Principles of marketing for a digital age

Tuten, Tracy L. - 2024 - 2nd edition

Persistent link: https://www.econbiz.de/10013540770

Understanding the role of brand attachment in the automotive luxury brand segment

Milheiro, Abílio Bragança; Sousa, Bruno; Santos, Vasco; … - In: Administrative Sciences : open access journal 14 (2024) 6, pp. 1-27

loyal. This study represents an important contribution to research on Brand Attachment in marketing and strategic management … in the automotive sector, particularly in the Portuguese market, and supports the definition of the best marketing …

Persistent link: https://www.econbiz.de/10014580796