This paper is interested in the consequences of the marketing function evolution on marketer’s profile. In studying representations associated to marketers in a French context, expectations for marketing and personal characteristics of marketers are discussed. Interviews and a content analysis...

This paper examines the way in which Spanish, Polish and Romanian prime time TV news programs construct the social representation about the European Union. The data used in this article are part of the international project “Media about the European Union” that aimed to map the EU...

Diversity is an important concept in business and marketing and is utilized in campaigns to attract consumers. This study examines the level of diversity in print media that targets the niche market of gays and lesbians. Race and gender are examined to determine if, in fact, marketers are being...

The idea for the present article came from a Thematic Categorical Analysis made to a set of nine interviews to Portuguese enterprises occurred between July and November 2007. The semi-directive interviews that where submitted to a content analysis aim to focus upon an eventual relationship...

Purpose – The purpose of this paper is to develop and validate a measurement brand personality scale for golf destinations and simultaneously to assess the destination personality of the Algarve as a golf destination. Design/methodology/approach – A set of 36 unrepeated items, generated from...