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Sport events have become an important component of many city marketing plans. Media coverage is believed to increase awareness of the host city. This study reports the results of a content analysis of 2002 NCAA Women's Final Four telecasts. Event logos provide the most exposure for the host...
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marketing strategy need to be defined if customer satisfaction has to be maintained. Digital activities are an increasingly … important part of any marketing and sales strategy. The strong inclination of digital platforms for delivering courses online …Digital activities are compulsorily required to include when online education services are concerned. The digital …
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technology has resulted in little empirical evidence on how it influences organization strategy. The Strategic Alignment Model … was a popular model created to assist organizations to align their information technology and their business strategy … alignment between information technology and strategy as better integrated roles bring a combination of these two elements. …
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