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Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention : an integrated model

Punyatoya, Plavini - In: Marketing intelligence & planning 33 (2015) 3, pp. 258-275

Persistent link: https://www.econbiz.de/10011298767

Effect of perceived brand foreignness on branding strategy evaluation for high and low involvement products

Punyatoya, Plavini - In: International journal of business and emerging markets … 5 (2013) 1, pp. 28-45

Persistent link: https://www.econbiz.de/10009704243

Consumer evaluation of brand extension for global and local brands : the moderating role of product similarity

Punyatoya, Plavini - In: Journal of international consumer marketing 25 (2013) 3, pp. 198-215

Persistent link: https://www.econbiz.de/10009761420

Factors affecting trust towards online retailers in India : an empirical study

Punyatoya, Plavini - In: International journal of business innovation and research 17 (2018) 3, pp. 342-360

Persistent link: https://www.econbiz.de/10011966978

Effect of perceived brand foreignness on branding strategy evaluation for high and low involvement products

Punyatoya, Plavini - In: International journal of business and emerging markets … 5 (2013) 1, pp. 28-45

Persistent link: https://www.econbiz.de/10010076481

Effect of supply chain technology internalization and e-procurement on supply chain performance

Pattanayak, Durgesh; Punyatoya, Plavini - In: Business Process Management Journal 26 (2019) 6, pp. 1425-1442

Purpose: The purpose of this paper is to examine how e-procurement (EP) and supply chain technology internalization (SCTI) influence supply chain performance (SCP) through supply chain integration (SCI). Design/methodology/approach: This research analyzed 214 survey responses from project...

Persistent link: https://www.econbiz.de/10012184540

Effects of cognitive and affective trust on online customer behavior

Punyatoya, Plavini - In: Marketing Intelligence & Planning 37 (2019) 1, pp. 80-96

Purpose: Although prior works in online retailing have addressed the influence of trust on customer responses, they conceptualized trust as a single dimension. Based on social-psychological literature and sociological literature, this study proposes that consumer trust in an online retailer has...

Persistent link: https://www.econbiz.de/10012078324

Role of brand globalness in consumer evaluation of new product branding strategy

Punyatoya, Plavini; Sadh, Ashish; Mishra, Sushanta Kumar - In: The journal of brand management : an international journal 21 (2014) 2, pp. 171-188

Persistent link: https://www.econbiz.de/10010252610

Impact of total quality management on customer satisfaction in Indian banking sector

Pattanayak, Durgesh; Punyatoya, Plavini - In: International journal of productivity and quality … 16 (2015) 2, pp. 127-147

Persistent link: https://www.econbiz.de/10011525869

Evaluation of branding strategies for global versus local brand : the role of concept consistency

Punyatoya, Plavini - In: International journal of business excellence 7 (2014) 1, pp. 112-128

Persistent link: https://www.econbiz.de/10011482059