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The internet-of-things : review and research directions

Ng, Irene; Wakenshaw, Susan Y. L. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 3-21

Persistent link: https://www.econbiz.de/10011671912

Speed isn't everything : a multi-criteria analysis of broadband access speeds in the UK

Stocker, Volker; Whalley, Jason - 2016

In this paper, we demonstrate that there is more to consumer experience than just broadband access speed. We identify and describe a complex and dynamic set of interactions that occur between different factors that collectively determine consumer experience. We suggest that the relationship...

Persistent link: https://www.econbiz.de/10011606129

Action at the exhibit face : video and the analysis of social interaction in museums and galleries

Vom Lehn, Dirk; Heath, Christian - In: Journal of marketing management : MM 32 (2016) 15/16, pp. 1441-1457

Persistent link: https://www.econbiz.de/10011611046

Systematic review of the elements and service standards of delightful service

Wang, Jen Chun; Wang, Yi-Chieh; Tai, Yang-Fei - In: International journal of contemporary hospitality management 28 (2016) 7, pp. 1310-1337

Persistent link: https://www.econbiz.de/10011596010

Once upon a time there was a consumer... : stories of magic and the magic of stories

Heath, Teresa; Heath, Matthew - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 811-826

Persistent link: https://www.econbiz.de/10011597209

Effects of virtual reality on theme park visitors' experience and behaviors : a presence perspective

Wei, Wei; Qi, Ruoxi; Zhang, Lu - In: Tourism management : research, policies, practice 71 (2019), pp. 282-293

Persistent link: https://www.econbiz.de/10011987926

Retail shopper empowerment : a consumer-centric measure for store performance

Mishra, Ashis; Vishvas, Radhika - In: IIMB management review 31 (2019) 1, pp. 20-36

Persistent link: https://www.econbiz.de/10012106062

Antecedents of WOM : product appraisal and brand relationship as drivers of customer referral dimensions

Reckmann, Tobias; Teichert, Thorsten - In: Marketing : ZFP ; journal of research and management 41 (2019) 1, pp. 50-66

Persistent link: https://www.econbiz.de/10012004777

Relationship journeys in the internet of things : a new framework for understanding interactions between consumers and smart objects

Novak, Thomas P.; Hoffman, Donna L. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 216-237

Persistent link: https://www.econbiz.de/10012022565

A pilot study of circulation layout based on perceived retail crowding

Park, Soobeen; Zhang, Shaoqing - In: Journal of retailing and consumer services 49 (2019), pp. 305-315

Persistent link: https://www.econbiz.de/10012025985

A service of the

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