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Enjoyment or indulgence : what draws the line in hedonic food consumption?
Hu, Yaou; Min, Hyounae - In: International journal of hospitality management 104 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013255932
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Attribute specification effect on hedonic and utilitarian options
Liu, Hsin-Hsien; Chou, Hsuan-Yi - In: Australian journal of management 47 (2022) 2, pp. 322-341
Persistent link: https://www.econbiz.de/10013268145
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How psychological distance shapes hedonic consumption : the moderating role of the need to justify
Didi Alaoui, Mohamed; Valette-Florence, Pierre; Cova, … - In: Journal of business research : JBR 146 (2022), pp. 57-69
Persistent link: https://www.econbiz.de/10013271375
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Is it all about consumer engagement? : explaining continuance intention for utilitarian and hedonic service consumption
Hepola, Janne; Leppäniemi, Matti; Karjaluoto, Heikki - In: Journal of retailing and consumer services 57 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012305413
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Weather, affect, and preference for hedonic products: the moderating role of gender
Govind, Rahul; Garg, Nitika; Mittal, Vikas - In: Journal of marketing research 57 (2020) 4, pp. 717-738
Persistent link: https://www.econbiz.de/10012271792
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Do they know it's CSR at all? : an exploration of socially responsible music consumption
Green, Todd; Sinclair, Gary; Tinson, Julie - In: Journal of business ethics : JOBE 138 (2016) 2, pp. 231-246
Persistent link: https://www.econbiz.de/10011579039
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Do consumers dig it all? : the interplay of digital and print formats in media
Krishen, Anjala S.; Kachen, Sheen; Kraussman, Michael; … - In: The journal of consumer marketing 33 (2016) 7, pp. 489-497
Persistent link: https://www.econbiz.de/10011642201
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Brave new World of Warcraft : a conceptual framework for active escapism
Kuo, Andrew; Lutz, Richard J.; Hiler, Jacob L. - In: The journal of consumer marketing 33 (2016) 7, pp. 498-506
Persistent link: https://www.econbiz.de/10011642206
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An exploratory study of consumers' perceptions : what are affordable luxuries?
Mundel, Juan; Huddleston, Patricia; Vodermeier, Michael - In: Journal of retailing and consumer services 35 (2017), pp. 68-75
Persistent link: https://www.econbiz.de/10011645112
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Selling painful yet pleasurable service offerings : an examination of hedonic appeals
Liu, Qing; Mattila, Anna S.; Bolton, Lisa E. - In: Journal of service research : JSR 21 (2018) 3, pp. 336-352
Persistent link: https://www.econbiz.de/10011916517