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In the current conditions of over-supply, firms are paying high attention to pricing decisions in order to defend their competitive positioning. Modern pricing strategies are able to take into account changed market conditions or, in other words, demand characterised by strong volatility and non...
Persistent link: https://www.econbiz.de/10011149339
because trade does, because multinationals, trading companies, national and international retailers exist. Faced by the …
Persistent link: https://www.econbiz.de/10011149345
Firms operating in over-supply conditions cannot increase their sales not even through the price reduction as a lever. In such context the intangible assets become predominant and tend to direct the competition within different industries towards new, unstable competitive business models based...
Persistent link: https://www.econbiz.de/10011149444
, wholesalers, retailers, and foodservice firms--that comprise the Nation's food marketing system. Industry growth includes changes … expenditures, common stock prices and the positive U.S. balance of trade in processed food reached new highs. This report analyzes …, foreign trade and investment, research and development, capacity use, equity market changes, and productivity. Structure …
Persistent link: https://www.econbiz.de/10005338207
New food product introductions fell sharply in 1996. The number of new plants, consumer advertising expenditures, and common stock prices reached new highs in 1996, as did the number of mergers in the foodservice industry. Profitability from food manufacturing and retailing was higher due to...
Persistent link: https://www.econbiz.de/10005500239
In global markets, corporations compete according to the new rules of market-space competition, that is within competition boundaries in which space is not a known, stable element in the decision-making process. It is, instead, a competitive factor, shaped and modified by the actions and the...
Persistent link: https://www.econbiz.de/10010908249
the one hand, new rules for competition between manufacturers, and on the other, they also stimulate new marketing … some key issues relating to marketing channels, and then focusing attention on certain aspects, such as innovation, the … impact of technology on the consumer buying process and on his own buying habits, and finally the extension of the retailers …
Persistent link: https://www.econbiz.de/10011149334
Global markets express a new vision of market research and of marketing research, consistent with the information needs …-level delegations and responsibilities) and with very brief action-reaction times. Marketing research and market research represent two … competition, distribution channels, etc.). On the contrary, marketing research tends to develop when increased competition obliges …
Persistent link: https://www.econbiz.de/10011149363
Globalisation imposes transition in the spatial competition relationships, specifically the abandonment of a competition domain coinciding with specific physical or administrative contexts (a product category, a country, a region, a geographical area, etc.). Competition in global markets shapes...
Persistent link: https://www.econbiz.de/10011149367
The growing competitive intensity on the markets determines the emergence of competition costs that are expressed at a corporate level and have implicit repercussions for the supply system. This type of costs makes it possible to identify a close link between competition costs and supply...
Persistent link: https://www.econbiz.de/10009358456