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Consumers' Optimism Bias and R...
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Journal of current issues and research in advertising : JCIRA
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Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong
;
Ahn, Ho-Young Anthony
;
Haley, Eric John
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
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2
The social reality of depression : DTC advertising of antidepressants and perceptions of the prevalence and lifetime risk of depression
Park, Jin Seong
;
Grow, Jean M.
- In:
Journal of business ethics : JOBE
79
(
2008
)
4
,
pp. 379-393
Persistent link: https://www.econbiz.de/10003717540
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3
Symptom information in direct-to-consumer antidepressant advertising and college students' perception of the lifetime risk of depression
Park, Jin Seong
;
Grow, Jean M.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
2
,
pp. 123-133
Persistent link: https://www.econbiz.de/10003979221
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4
Message framing and the effectiveness of DTC advertising : the moderating role of subjective product knowledge
Kim, Kenneth A.
;
Park, Jin Seong
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10003979270
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5
How do consumers in the Web 2.0 era get information? : social media users’ use of and reliance on traditional media
Cheong, Hyukjun
;
Park, Jin Seong
- In:
Journal of marketing analytics : JMA
3
(
2015
)
3
,
pp. 135-146
Persistent link: https://www.econbiz.de/10011416882
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Tapping into Simmons OneView : a method for deconstructing aggregate data for advertising research
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 195-211
Persistent link: https://www.econbiz.de/10011304679
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7
But it's doctor recommended and I read the fine print : antecedents to drug companies' perceived credibility
Park, Jin Seong
;
Hoy, Mariea Grubbs
- In:
Health marketing quarterly
30
(
2013
)
1
,
pp. 63-79
Persistent link: https://www.econbiz.de/10009745219
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8
Direct-to-consumer (DTC) antidepressant advertising and consumer misperceptions about the chemical imbalance theory of depression : the moderating role of skepticism
Park, Jin Seong
;
Ahn, Ho-young
- In:
Health marketing quarterly
30
(
2013
)
4
,
pp. 362-378
Persistent link: https://www.econbiz.de/10010244729
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9
When numbers count : framing, subjective numeracy, and the effects of message quantification in direct-to-consumer prescription drug advertisements
Ju, Ilwoo
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 488-506
Persistent link: https://www.econbiz.de/10010198644
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10
Segmenting green consumers in the United States : implications for green marketing
Park, Jin Seong
;
Lee, Jinhee
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 571-589
Persistent link: https://www.econbiz.de/10010467267
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