While there is a wealth of literature dealing with the nature and politics of stereotypical representations in advertising, there is little on how stereotypes are created and transformed as a result of social, cultural, political and economic factors. This ethnographic study looks at how...

How do a few Third World conflicts become international causes célèbres, while most remain isolated and unknown? Why, for instance, has there been so much recent attention to the Darfur crisis but so little to ongoing conflict in the Democratic Republic of Congo, despite vastly more casualties...

In the last two decades, E-commerce has become synonymous with communication, strategy and business practices, facilitating electronic transactions for business process via EDI (Electronic Data Interchange). E-commerce enhances value of the industry through key underlying processes such as, high...

Prior work has examined antecedents and behavioral outcomes of satisfaction in an offline setting but relatively little evidence explores whether the findings hold for increasingly important online settings. In addition, prior work has linked determinants of e-satisfaction to stated intentions...

The authors develop a four-dimensional scale to measure members'satisfaction with virtual communities. The dimensions consist ofmembers' satisfaction with member-member interactions,organizer-member interactions, organizer-community interactions, andthe community's site. Using a sample of 3605...

We develop two models to test hypotheses on the specific impact ofbrand and category characteristics on consumer stock-out responses.Our empirical results show that both characteristics are importantdeterminants. Consumers are more product loyal in hedonic productgroups than in utilitarian...

A commonly applied modeling tool for the analysis of promotional effects onweekly sales data is a linear regression model. Usually, such a model includes0/1 dummy variables for promotions, where weeks with a promotion get a valueof 1. When these variables are included in a model with parameters...

The COVID-19 pandemic has dramatically affected most industries, including the publishing and media sectors. Arguably, the advertising downturn associated with the pandemic makes it clearer than ever that companies need to diversify their revenue streams. Facing an "extinction event," as the...

Objective – The role of knowledge management and competencies related to marketing skills are essential for Indian and Maldivian businesses, due to the emerging economy and globalization. This study therefore aims to identify the impact of marketing competencies on organizational performance...

My organisation, which is a non-bank financial institution, is currently undergoing a structuring programme, which started in March, 2017 as a result of high level of bad loans. During this period management, has adopted various and combined methods of shaping the behaviour of its employees some...