Objective – This research explores the changing mechanism in the relationship between retailers and consumers whereby consumers face higher-prices due to inflation while their earnings, and thereby their disposal income, does not simultaneously increase. Methodology/Technique – An...

Purpose - Currently, organizations must have a plan to achieve their future objectives. In this case, an information strategy facilitates greater success when planning for the future in any organization. Research design, data, and methodology – The core objective of the project was to explore...

The purpose of this study is to discuss the impact of sales performance in life insurance sector. Sales performance in life insurance industry has seen a major concern to practitioners due to severe competition and to design marketing strategy. Further to that, one way to enhance sales...

Objective - This paper examines the performance of the Bali & Beyond Travel Fair (BBTF) 2018, an event whereby buyers and sellers meet to negotiate on travel and tourism businesses at the Bali Nusa Dua Convention Centre (BNDCC). The study also explains the marketing strategies being used,...

This study, to begin with, throws some light on Indian retail scenario, concept of visual merchandising and impulse buying and then attempts to explore the relationship between the factors of visual merchandising and consumers' demographics so as to analyze the impact of visual merchandising on...

To advance understanding of how well different types of brand relationships drive customer brand loyalty and to help companies improve the effectiveness of their relationship-building investments, this article conducts a meta-analysis of the link between five consumer-brand relationship...

Objective - The purpose of this paper is to explore how brand love affects consumers' brand trust, brand loyalty and word-of-mouth promotion towards an online public transport app in Jakarta, Indonesia. GO-JEK is a cost-effective, transport-based application that is used by passengers in...

Spanish Abstract: En el mundo globalizado actual, donde los empresarios le apuestan a posicionarse en los mercados, existe incertidumbre en la sobrevivencia de las Micro Pequeñas y Medianas Empresas (MIPYMES), las cuales aportan aproximadamente el 48% del PIB de la economía de los países, y...

This manuscript documents the research productivity over a ten-year period (2007-2016) of marketing faculty at 30 leading marketing departments. We find that median productivity in the top four marketing journals was .40 publications per year. We find no meaningful difference in productivity...