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Consumer behaviour
25
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Yang, Zhiyong
88
Laroche, Michel
15
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Mourali, Mehdi
9
Richard, Marie-Odile
8
Lee, Hanjoon
7
Qu, Wen Guang
7
Chebat, Jean-Charles
5
Hao, Han
5
Putrevu, Sanjay
5
Wang, Jingguo
5
Jaramillo, Fernando
4
Schaninger, Charles M.
4
Tanner, John F.
4
Bergeron, Jasmin
3
Wang, Li
3
Wang, Zhongming
3
Zhou, Lianxi
3
Anastasia, Trena
2
Bagozzi, Richard P.
2
Batat, Wided
2
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2
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2
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2
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2
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Journal of business research : JBR
24
Journal of Business Research
9
Journal of the Academy of Marketing Science
4
European Journal of Marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
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Asia Pacific business review
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British journal of management
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Finance research letters
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Industrial marketing management : the international journal for industrial and high-tech firms
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International Game Theory Review (IGTR)
1
International game theory review
1
International journal of bank marketing
1
International journal of financial engineering and risk management
1
International journal of production economics
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International journal of shipping and transport logistics : IJSTL
1
Journal of Behavioral Decision Making
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Journal of consumer behaviour
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of service research : JSR
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Journal of the Association for Consumer Research : JACR
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Maritime Economics and Logistics
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ECONIS (ZBW)
63
RePEc
14
OLC EcoSci
12
Other ZBW resources
6
EconStor
1
Showing
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96
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31
How do differing community engagement strategies affect consumer responses to a retailer?
Briggs, Elten
;
Yang, Zhiyong
;
Harmon-Kizer, Tracy R.
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10011450462
Saved in:
32
A family level measure of acculturation for Chinese immigrants
Laroche, Michel
;
Yang, Zhiyong
;
Kim, Chankon
;
Chan, Claudia
- In:
Marketing and multicultural diversity
,
(pp. 154-166)
.
2006
Persistent link: https://www.econbiz.de/10003291664
Saved in:
33
A meta-analytic investigation of consumer response to anthropomorphic appeals : the roles of product type and uncertainty avoidance
Velasco, Franklin
;
Yang, Zhiyong
;
Janakiraman, Narayanan
- In:
Journal of business research : JBR
131
(
2021
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012545115
Saved in:
34
How does global-local identity affect consumer preference for access-based consumption? : investigating the mediating role of consumption openness
Nie, Xiaodong
;
Yang, Zhiyong
;
Zhang, Yinlong
; …
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 555-577
Persistent link: https://www.econbiz.de/10013258054
Saved in:
35
Differential effects of pay-it-forward and direct-reciprocity on prosocial behavior
Yang, Zhiyong
;
Janakiraman, Narayan
;
Hossain, Mehdi T.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 400-408
Persistent link: https://www.econbiz.de/10012417361
Saved in:
36
Recent advances in identifying and theorizing the role of immigrant entrepreneurs, ethnicity, and culture in industrial marketing
Yang, Zhiyong
;
Jamal, Ahmad
;
Zhou, Lianxi
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 521-522
Persistent link: https://www.econbiz.de/10012422330
Saved in:
37
Development of theory of mind on online social networks : evidence from Facebook, Twitter, Instagram, and Snapchat
Gentina, Élodie
;
Chen, Rui
;
Yang, Zhiyong
- In:
Journal of business research : JBR
124
(
2021
),
pp. 652-666
Persistent link: https://www.econbiz.de/10012493994
Saved in:
38
When poignant stories outweigh cold hard facts : a meta-analysis of the anecdotal bias
Freling, Traci H.
;
Yang, Zhiyong
;
Saini, Ritesh
;
Itani, …
- In:
Organizational behavior and human decision processes : …
160
(
2020
),
pp. 51-67
Persistent link: https://www.econbiz.de/10012303365
Saved in:
39
Effects of antismoking messages from media on adolescent smoking : the roles of family, school, and culture
Yang, Zhiyong
;
Floyd, Kristopher
;
Tanner, John F.
- In:
Journal of business research : JBR
103
(
2019
),
pp. 222-231
Persistent link: https://www.econbiz.de/10012104204
Saved in:
40
An investigation into the antecedents of prepurchase online search
Wang, Jingguo
;
Yang, Zhiyong
;
Brocato, E. Deanne
- In:
Information & management : the internat. journal of …
55
(
2018
)
3
,
pp. 285-293
Persistent link: https://www.econbiz.de/10011833862
Saved in:
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