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How do differing community engagement strategies affect consumer responses to a retailer?
Briggs, Elten; Yang, Zhiyong; Harmon-Kizer, Tracy R.; … - In: Journal of marketing theory and practice 24 (2016) 1, pp. 109-127
Persistent link: https://www.econbiz.de/10011450462
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A family level measure of acculturation for Chinese immigrants
Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Chan, Claudia - In: Marketing and multicultural diversity, (pp. 154-166). 2006
Persistent link: https://www.econbiz.de/10003291664
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A meta-analytic investigation of consumer response to anthropomorphic appeals : the roles of product type and uncertainty avoidance
Velasco, Franklin; Yang, Zhiyong; Janakiraman, Narayanan - In: Journal of business research : JBR 131 (2021), pp. 735-746
Persistent link: https://www.econbiz.de/10012545115
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How does global-local identity affect consumer preference for access-based consumption? : investigating the mediating role of consumption openness
Nie, Xiaodong; Yang, Zhiyong; Zhang, Yinlong; … - In: Journal of marketing research 59 (2022) 3, pp. 555-577
Persistent link: https://www.econbiz.de/10013258054
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Differential effects of pay-it-forward and direct-reciprocity on prosocial behavior
Yang, Zhiyong; Janakiraman, Narayan; Hossain, Mehdi T.; … - In: Journal of business research : JBR 121 (2020), pp. 400-408
Persistent link: https://www.econbiz.de/10012417361
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Recent advances in identifying and theorizing the role of immigrant entrepreneurs, ethnicity, and culture in industrial marketing
Yang, Zhiyong; Jamal, Ahmad; Zhou, Lianxi - In: Industrial marketing management : the international … 91 (2020), pp. 521-522
Persistent link: https://www.econbiz.de/10012422330
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Development of theory of mind on online social networks : evidence from Facebook, Twitter, Instagram, and Snapchat
Gentina, Élodie; Chen, Rui; Yang, Zhiyong - In: Journal of business research : JBR 124 (2021), pp. 652-666
Persistent link: https://www.econbiz.de/10012493994
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When poignant stories outweigh cold hard facts : a meta-analysis of the anecdotal bias
Freling, Traci H.; Yang, Zhiyong; Saini, Ritesh; Itani, … - In: Organizational behavior and human decision processes : … 160 (2020), pp. 51-67
Persistent link: https://www.econbiz.de/10012303365
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Effects of antismoking messages from media on adolescent smoking : the roles of family, school, and culture
Yang, Zhiyong; Floyd, Kristopher; Tanner, John F. - In: Journal of business research : JBR 103 (2019), pp. 222-231
Persistent link: https://www.econbiz.de/10012104204
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An investigation into the antecedents of prepurchase online search
Wang, Jingguo; Yang, Zhiyong; Brocato, E. Deanne - In: Information & management : the internat. journal of … 55 (2018) 3, pp. 285-293
Persistent link: https://www.econbiz.de/10011833862