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Trust me if you can – neurophysiological insights on the influence of consumer impulsiveness on trustworthiness evaluations in online settings
Hubert, Marco; Hubert, Mirja; Linzmajer, Marc; Riedl, René - In: European Journal of Marketing 52 (2018) 1/2, pp. 118-146
Purpose: The purpose of this study is to examine how consumer personality trait impulsiveness influences trustworthiness evaluations of online-offers with different trust-assuring and trust-reducing elements by measuring the brain activity of consumers. Shoppers with high degrees of...
Persistent link: https://www.econbiz.de/10012068007
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Consumer neuroscience
Kenning, Peter; Hubert, Anita Mirja; Linzmajer, Marc - In: Handbook of developments in consumer behaviour, (pp. 419-460). 2012
Persistent link: https://www.econbiz.de/10009569436
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The effect of glucose consumption on customers' price fairness perception
Linzmajer, Marc; Hubert, Anita Mirja; Eberhardt, Tim; … - In: Neuroeconomics, (pp. 7-49). 2014
Persistent link: https://www.econbiz.de/10010360420
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Neural correlates of impulsive buying tendencies during perception of product packaging
Hubert, Marco; Hubert, Anita Mirja; Florack, Arnd; … - In: Psychology & marketing 30 (2013) 10, pp. 861-873
Persistent link: https://www.econbiz.de/10010198520
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Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging
Hubert, Marco; Hubert, Mirja; Florack, Arnd; Linzmajer, Marc - In: Psychology & marketing 30 (2013) 10, pp. 861-873
Persistent link: https://www.econbiz.de/10010175428
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It's about the process, not the result : an fMRI approach to explore the encoding of explicit and implicit price information
Linzmajer, Marc; Hubert, Anita Mirja; Hubert, Marco - In: Journal of economic psychology : research in economic … 86 (2021), pp. 1-20
Persistent link: https://www.econbiz.de/10013252977
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Consumer Neuroscience
Kenning, Peter; Lehmann-Waffenschmidt, Marco; Hubert, … - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 37 (2008) 2, pp. 215-219
Persistent link: https://www.econbiz.de/10003638906
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A current overview of consumer neuroscience
Hubert, Anita Mirja; Kenning, Peter - In: Journal of consumer behaviour : an international … 7 (2008) 4/5, pp. 272-292
Persistent link: https://www.econbiz.de/10003764074
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Consumer Neuroscience und Neuromarketing : der Blick ins Kundenhirn
Stoll, Marco; Hubert, Anita Mirja; Kenning, Peter; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 6, pp. 34-37
Persistent link: https://www.econbiz.de/10003781250
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Neuroökonomik als Impulsgeber für die betriebswirtschaftliche Forschung? : der Beitrag der Neuroökonomik zur betriebswirtschaftlichen Forschung
Kenning, Peter; Hubert, Anita Mirja - In: Methoden in der Betriebswirtschaftslehre : [Tagung der …, (pp. 117-126). 2009
Persistent link: https://www.econbiz.de/10003849118