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Motivators That Intervene in the Decision Making Process in Tourism
VINEREAN, Alexandra - In: Expert Journal of Marketing 2 (2014) 2, pp. 61-67
Being part of the tourism industries involves many researches and analyses in different periods of time, regarding … tourist to purchase a particular tourism services. These complex variables are crucial for the final purchase decision of an … making process that should be acknowledged by marketers in order to provide the ideal tourism package. …
Persistent link: https://www.econbiz.de/10011183039
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The Influence of Hedonic and Utilitarian Motivators on Likelihood to Buy a Tourism Package
VINEREAN, Alexandra - In: Expert Journal of Marketing 1 (2013) 1, pp. 28-37
on likelihood to buy a tourism package. …
Persistent link: https://www.econbiz.de/10010903781
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Strategic Positioning of Goods in a Market with a Niche
Zacharias, Eleftherios - Rimini Centre for Economic Analysis (RCEA) - 2013
We use the Hotelling's model allowing for a "gap" in the consumers' preferences. As a result, the characteristics space is divided in two separate intervals. The largest one represents the main market, and the smallest represents a niche. We find that in this set up the principle of maximum...
Persistent link: https://www.econbiz.de/10010686243
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Usumacinta Canyon State Park : Social Tourism Alternative
Camacho Gómez, Manuela del S - 2012
Alternative tourism represents an important source of income in Mexico. There are many potential sites remaining to be … conditions, and of nature in the region, to identify sites and strategies for tourism development in the area of the Cañón del … decision making with respect to the tourism development of the region …
Persistent link: https://www.econbiz.de/10013113573
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Neuroeconomía Y Turismo En Tiempos De Crisis (Neuroeconomics and Tourism in Time of Crisis)
Güemez Ricalde, Francisco J - 2014
an unanticipated change in the household economy of those that influence the tourism market in the region. Proposed …
Persistent link: https://www.econbiz.de/10013062966
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THE BRAND EQUITY OF TOURISTIC DESTINATIONS - THE MEANING OF THE VALUE
Olimpia, Ban; Luminita, Popa; Simona, Silaghi - In: Annals of Faculty of Economics 1 (2011) special, pp. 193-199
quality of tourism services in Romania, in 2010 a comprehensive study was done among the inhabitants of Oradea city. Through … of tourism services in Romania, tourism personnel evaluation, in terms of evaluation and performance, perception of the …
Persistent link: https://www.econbiz.de/10009366236
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Do Online Reviews Improve Product Quality? Evidence from Hotel Reviews on Travel Sites
Wang, Yang - 2020
In this study, we demonstrate empirical evidence supporting the game theoretic argument that the presence of online reviews can curtail branded firms' quality advantage over independent firms due to signaling in experience good markets. Exploiting heterogeneous review platform penetration rates...
Persistent link: https://www.econbiz.de/10012847260
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GUEST SERVICES QUALITY ASSESMENT IN TOURISM, USING AN ATTRIBUTES SCALE
OLIMPIA, BAN; LUMINITA, POPA - In: Annals of Faculty of Economics 1 (2010) 2, pp. 378-384
It is considered that a weakness of the Romanian tourism offer is the quality of guest services. In this paper we … of Oradea, on a sample of 1060 people. Results confirm the importance granted to staff in ensuring quality of tourism …
Persistent link: https://www.econbiz.de/10008829786
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Consumer Vulnerability
Hill, Ronald - 2020
Consumer vulnerability affects billions of consumers worldwide, yet there is no consensus about what constitutes this state or about its consequences for consumers. Indeed, while consumer vulnerability is often invoked in consumer research, it is usually discussed informally, with little...
Persistent link: https://www.econbiz.de/10012840110
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End of 9-Endings, Price Recall, and Price Perceptions
Snir, Avichai - 2019
Prices that end with 9, also known as psychological price points, are common, comprising about 70% of the retail prices. They are also more rigid than other prices. We take advantage of a natural experiment to document an emergence of a new price ending that has the same effects as 9-endings. In...
Persistent link: https://www.econbiz.de/10012902071