Purpose – The paper aims to examine the extent to which the genre of the sustainability report has evolved due to the increased emphasis placed on the economic value of addressing environmental and social problems. Design/methodology/approach – Drawing on the concept of genre, this paper...

Purpose – This paper aims to contribute to the special issue theme by analysing intentional non‐consumption through anti‐consumption and consumer resistance lenses. Design/methodology/approach – A total of 16 in‐depth interviews with women who intentionally practise non‐consumption...

Purpose – This research aims to extend the social marketing literature by considering the network effect as a social marketing tool. The network effect is seen as complementary to traditional social marketing tools. Design/methodology/approach – The authors study the implementation of a good...

This is the second part of a two‐part article. The first was about the big issues arising largely from globalisation, how they are affecting our thinking and consciousness and how businesses and individuals are responding. This second part is about what individuals can do, ways of getting...