This article examines the implementation of The Principles of Action (Lafarge Group) in a Jordanian subsidiary. Two visions of life coexist in Jordan: a tribal vision with a group-based social hierarchy, and an in-group solidarity, a strong sense of honour; an Islamic vision based upon fairness...

Drawing on postcolonial studies of management, this article highlights the importance of adopting a contextualized approach to hybridization processes that, first, takes into account the importance of the historical and cultural contexts from which hybridity emerges and, second, helps to...