Lhotáková, Markéta; Král, Petr; Shamina, Yana; … - In: Acta Universitatis Bohemiae Meridionales 15 (2012) 2, pp. 41-54
This paper will analyze theoretical concept of country of origin as a brand and its influence on brand image of products originating from the country. It will deeper review the role of media in establishing the perception of country of origin in general and its potential use as a tool...
