sophisticated demand and the changes in the process of marketing, management and application. This paper focuses on modern trends on … transport technology and service technology in general accounted for important changes in the demand, bringing about … the tourist market and the necessity to apply the knowledge of modern management and marketing. …

used strategy in price adjustments strategies is revisiting price strategy. These strategies were identified by marketing … of pricing strategy, which is used by branches of chain stores marketing management of in area of Presov region. …The paper deals with pricing strategies in marketing of the branches of chain stores situated in Presov region …

manifested. Marketing strategies used should be aimed at creating viable tourism products to harness the best natural and spa …

future in terms of domestic and international presence. This would require a marketing strategy for attracting and …

. Marketing is directly influenced by the Internet which has given the modern marketers new and countless possibilities. The …

, finding the best methods for designing and implementing the optimal marketing strategies (for this target) are a continuous … concern for the marketing specialists and researchers from the banking system; the purpose is to find the most suitable … banking system. Its purpose is to identify if segmentation has an impact in finding the optimal marketing strategies and …

organizations, messages that are transmitted by the enterprises or other entities on the market. Developing a marketing strategy it … which is the core of entire marketing communication process, the essence of the messages concerning products, services, or … this paper, we try to underline the importance of brand in marketing communication. …

Over time, marketing has become a propelling factor in any field of human activity, being also a primary tool in … achieving the objectives of an organization. Identifying the main strategies in correlation with the marketing mix and its …: 1). presenting the main functions of education, the role of marketing in education, 2) highlighting the main features of …