Despite long‐standing interest in the quality movement by marketing scholars, marketing managers have not seized … opportunities to provide leadership as the quality movement has centered attention on customer satisfaction. Significant corporate … investments in quality programs suggest that the recent revision of the ISO 9000 standards to focus on collection and use of …

Offers the authors′ predictions of how TQM will develop in the near future: states that an increased number of quality … key figures will be presented at board meetings; predicts an increase in public access to comparisons of company quality … quality will become integrated into management systems, including reward schemes and employee evaluation appraisals.  …

standardised quality systems. This study delves into the theoretical implications of a growing field of research that attempts to … combine total quality management, its synergy with market orientation and the certification’s consequences. The empirical … total quality management may find its place together with the market orientation philosophy.  …