Many studies have addressed how family character can influence the internationalisation process of family businesses. Nevertheless, the results obtained have not been conclusive. Depending on the perspective adopted, family businesses can be more or less averse to risk, more or less willing to...

The pandemic crisis of SARS-CoV (Severe Acute Respiratory Syndrome Coronavirus) -2 has profoundly and often dramatically changed our lives. In this paper we have proved that, despite all the vicissitudes, one of the sine qua non conditions for success is the dynamic and constructive adaptation...

Over the years, the evolution of the air transport sector has determined important changes in the tourism industry. One of the consequences of the liberalization of air transport has been the development of the "hub-and-spoke" system, used by traditional airlines in order to be more efficient in...

Businesses constantly strive to provide added value and brand equity to gain a competitive advantage, particularly in the contemporary hospitality industry. It is widely accepted that a luxury experience brand enhances the value of a luxury resort hotels industry. Since the 1980s, the concept of...

Both on national and international scale, tourism business is improving continuously, by adjusting to the tourists' demands, resulting in modification and adaptation of organization and association forms in this area. One of these is the franchise affiliation, an original way of doing business...

The pandemic crisis of SARS-CoV (Severe Acute Respiratory Syndrome Coronavirus) -2 has profoundly and often dramatically changed our lives. In this paper we have proved that, despite all the vicissitudes, one of the sine qua non conditions for success is the dynamic and constructive adaptation...

The aim of the present research paper is to present a short review on the European turism in 2010 through the influence of the financial crisis. The importance of the paper resides in the presentation of the impact that the economic downturn had on the European tourism, taking a closer look also...

Conceptual works on tourism destination competitiveness affirm the central importance of planning the process of value creation within destination. Italy is an emblematic case of why and how a leading tourism destination may lose competitiveness along the years. Up to the 1980s Italy was in fact...

Spanish Abstract: este documento tiene como propósito presentar resultados preliminares de un proceso de Revisión Sistemática de Literatura (RSL) cuyo objetivo es analizar el uso del marketing en la internacionalización del turismo. Método: la ecuación de búsqueda utilizada en la base de...

The purpose of this exploratory study is to highlight the potential of sports and especially football as nation branding tool. Taking the particular case of a developing Association of Southeast Asian Nations (ASEAN) country, Thailand, which has been embroiled in a catalogue of negative brand...