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Ambiguity Aversion And The Power Of Established Brands

Muthukrishnan, A. V.; Wathieu, Luc - 2007

This paper investigates situations where a sizeable sub-set of consumers prefer an inferior (dominated) offer made by an established brand to a superior (dominating) offer made by a less-established brand. Established brands are those for which consumers hold more confident beliefs concerning...

Persistent link: https://www.econbiz.de/10010352075

Confidence and loyalty for agrotourism brands: The Lesvos paradigm

Chatzigeorgiou, Chryssoula; Christou, Evangelos; … - In: Tourismos: An International Multidisciplinary Journal … 14 (2019) 1, pp. 151-166

It has been established that strong brands are important in the agrotourism industry. Agrotourism brands provide the link between visitors and the agrotourism firms and tourists may or may not develop a degree of loyalty to relevant brands. The present study suggests that confidence in an...

Persistent link: https://www.econbiz.de/10012200880

Branding of private label products by product category: A model suggestion for FMCG market

Sarimehmet, Ayse; Aydin, Samet - In: UTMS Journal of Economics 12 (2021) 1, pp. 19-31

model for branding private label products. In this study, the relationship between the brand value of the retailer, the real … quality of the product, and the category of the product were evaluated in terms of branding of private label products in fast … moving consumer goods market (FMCG), and a branding model was proposed to comprise the mentioned factors on the branding of …

Persistent link: https://www.econbiz.de/10014465786

Tendencias de investigación en branding enfocadas al adulto mayor: Análisis bibliométrico y revisión sistemática de la literatura

López Rodríguez, Campo Elías; Sandoval Escobar, … - In: Revista de Métodos Cuantitativos para la Economía y … 34 (2022), pp. 305-327

relevant topics those associated with brand equity, brand image, market orientation, relationship marketing strategies, market …The purpose of this article is to identify research trends in branding and brand building focused on the elderly … results show that there is a recent interest in research on the study of branding and related topics of consumer analysis of …

Persistent link: https://www.econbiz.de/10014494437

Integrated web systems as strategic solutions for (successfully) branding the rural boarding houses

Dinu Vasiliu, Codrin; Tanasă, Lucian; Brumă, Ion Sebastian - 2016

Persistent link: https://www.econbiz.de/10011689235

A review of online trust branding strategies of financial services industries in Malaysia and Australia

Teck Ming Tan; Devinaga, Rasiah - In: Advances in management & applied economics 1 (2011) 1, pp. 125-150

detailed analysis of online trust branding strategies, including communicating brand trust and value, and building brand … channel, which constructs a significant contribution to the under-researched area of online branding. Content analysis was … branding. Conversely the bank retailers in Malaysia only provided basic online financial services and no guarantee of refund …

Persistent link: https://www.econbiz.de/10009240726

Investigating the factors influence tweens' purchase intention through peer conformity in Taiwan

Tseng, Li-yu; Lee, Tian-shyug - In: Advances in management & applied economics 3 (2013) 3, pp. 259-277

Past research has focused mainly on discovering the relationship between brand image, brand attitude, and purchasing behavior. Such studies have found that consumers will rely on brand preference as the major purchasing reference when they have positive brand attitudes toward products. Because...

Persistent link: https://www.econbiz.de/10009759740

Promotion : branding tool for Macedonia as a tourist destination

Milenkovska, Violeta; Strezovski, Zoran; Milenkovska, Angela - In: UTMS journal of economics / University of Tourism and … 6 (2015) 2, pp. 355-363

In times when competition between countries in the world is stronger, in order to attract as many tourists as possible, and strengthening their brand as a tourist destination, Republic of Macedonia started to build and strengthen its tourism brand. Due to the enormous competition, traditional...

Persistent link: https://www.econbiz.de/10011457345

Fashion Systems and Symbolic Production from Historical Chinese Culture : Creating and Managing Global Chinese Brands

Wu, ZhiYan - 2011

historical culture, fashion systems and integrating current branding theories in a more holistic manner contributes a new …

Persistent link: https://www.econbiz.de/10013127805

Spousal Purchasing Behavior as an Influence on Brand Equity

Green, Robert D. - 2010

. This has impacted marital shopping roles and its influence on branding efforts. This is a Main Street (consumer, retail …

Persistent link: https://www.econbiz.de/10013138683