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A model of social interactivity through internet-based technologies : implications for marketing communications

Hongcharu, Boonchai - In: International journal of applied business and economic … 13 (2015) 1, pp. 67-82

Persistent link: https://www.econbiz.de/10011376071

Effects of message variation and communication tools choices on consumer response

Hongcharu, Boonchai - In: Global business review 20 (2019) 1, pp. 42-56

Persistent link: https://www.econbiz.de/10011983970

Transparency and accountability of listed non-financial companies in post-crisis Thailand

Hongcharu, Boonchai - In: Corporate governance in Thailand, (pp. 1-27). 2006

Persistent link: https://www.econbiz.de/10003312207

FACTORS THAT IMPACT CUSTOMER SATISFACTION: EVIDENCE FROM THE THAILAND MOBILE CELLULAR NETWORK INDUSTRY

Leelakulthanit, Orose; Hongcharu, Boonchai - In: International Journal of Management and Marketing Research 4 (2011) 2, pp. 67-76

Retaining current customers is one of the key success factors to survive in the mature market of the mobile cellular network industry in Thailand. The aim of this study is to identify key success factors of this industry. Adult users of mobile cellular networks are interviewed. The results from...

Persistent link: https://www.econbiz.de/10011205592