Narrow search
Showing 71 - 80 of 7,229
Cover Image
Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel; Daryanto, Ahmad; Ruyter, Ko de; … - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
Cover Image
When comparative ads are more effective : fit with audience's regulatory mode
Pierro, Antonio; Giacomantonio, Mauro; Pica, Gennaro; … - In: Journal of economic psychology : research in economic … 38 (2013), pp. 90-103
Persistent link: https://www.econbiz.de/10010235679
Cover Image
Using imagine instructions to induce consumers to generate ad-supporting content
Silvera, David H.; Pfeiffer, Bruce E.; Kardes, Frank R.; … - In: Journal of business research : JBR 67 (2014) 7, pp. 1567-1572
Persistent link: https://www.econbiz.de/10010379267
Cover Image
Regulatory fit effects of gender and marketing message content
McKay-Nesbitt, Jane; Bhatnagar, Namita; Smith, Malcolm C. - In: Journal of business research : JBR 66 (2013) 11, pp. 2245-2251
Persistent link: https://www.econbiz.de/10009789038
Cover Image
Referral types and peer activation : who to ask?
Cheung, Priscilla; Greenacre, Luke; Freeman, Lynne - In: Journal of marketing management : MM 30 (2014) 3/4, pp. 295-311
Persistent link: https://www.econbiz.de/10010345677
Cover Image
The positive side of negative labelling
Dam, Ynte K. van; Jonge, Janneke de - In: Journal of consumer policy : consumer issues in law, … 38 (2015) 1, pp. 19-38
Persistent link: https://www.econbiz.de/10011485781
Cover Image
Consumer responses to mobile coupons : the roles of shopping motivation and regulatory fit
Khajehzadeh, Saman; Oppewal, Harmen; Tojib, Dewi - In: Journal of business research : JBR 67 (2014) 11, pp. 2447-2455
Persistent link: https://www.econbiz.de/10010402772
Cover Image
Application of regulatory focus theory to search advertising
Mowle, Elyse N.; Georgia, Emily J.; Doss, Brian D.; … - In: The journal of consumer marketing 31 (2014) 6/7, pp. 494-502
Persistent link: https://www.econbiz.de/10010459751
Cover Image
Consumer responses to corporate offshoring practices
Grappi, Silvia; Romani, Simona; Bagozzi, Richard P. - In: Management decision : MD 53 (2015) 3, pp. 698-712
Persistent link: https://www.econbiz.de/10011291398
Cover Image
When, for whom and why expanding single-option offerings creates value : locomotion fit from choice between options
Mathmann, Frank; Chylinski, Mathew - In: European journal of marketing 56 (2022) 1, pp. 92-112
Persistent link: https://www.econbiz.de/10012798640