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Brito, Carlos - Faculdade de Economia, Universidade do Porto - 2008

Brands are not just a sign. Brands are not just elements that position products and companies. For many years, brands have been regarded as the link between products/companies and their customers. However, this view has dramatically changed inasmuch as brands are now considered partners of the...

Persistent link: https://www.econbiz.de/10005031606

CUSTOMER LOYALTY - THE GUARANTEED SUCCESS OF AN ORGANIZATION ON THE MARKET

Carmen-Maria, IORDACHE; Alexandrina, SÎRBU - In: Management Strategies Journal 22 (2013) 4, pp. 41-48

. Customer value ensures the loyalty buiding. Orientation towards the customer, keeping in contact with customers, and a … and loyalty of customers, ensured by high quality products and services that offer value for money, are essential for long … loyalty of clients, the types of loyalty, the need for an organized database of customers as well as means to ensure customer …

Persistent link: https://www.econbiz.de/10010735163

The Paradigm of Customer Relationship Management in the Fast Moving Consumer Goods (FMCG) Retail Industry

TANASE, George Cosmin - In: Romanian Distribution Committee Magazine 2 (2011) 3, pp. 30-36

constructs of customer loyalty and customer satisfaction. In highly competitive environment the relationship marketing is … sales, profitability and development potential. Also it is important to mention that in retailing the loyalty programmes are …

Persistent link: https://www.econbiz.de/10010737375

The Loyalty - Marketing Tool For Hotel Organizations

Carmen, Iordache Maria - In: Ovidius University Annals, Economic Sciences Series XII (2012) 2, pp. 766-771

becoming more and more concerned about mantaining the customer’s loyalty through its term. In this respect, the organizations … it will be the customer loyalty. A loyal customer is a stable source of long term income for the organization because … this recommends it to other potential customers. However, consumer loyalty is not maintained by itself, it exists as long …

Persistent link: https://www.econbiz.de/10010675575

The CRM a Solution for the Banks Management

Dinculescu Elena – Silvia; Eugeni, Antonescu Mirela - In: Ovidius University Annals, Economic Sciences Series XIII (2013) 1, pp. 304-307

If a few years ago, the banks in Romania didn`t put the problem of implementing a management a system of Customer Relationship Management (CMR), today things have changed, the subject learned the agenda of most Romanian banks. Thus we can say that the market in Romania has kept pace with...

Persistent link: https://www.econbiz.de/10010675627

THE IMPACT OF MARKETING EXPERIMENTS ON THE RELATIONSHIP BETWEEN SOFTWARE PRODUCERS AND THEIR RETAILERS

ANDREEA, HERȚANU; BOITOR, AXENIA BIANCA - In: Annals of Faculty of Economics 1 (2013) 1, pp. 1723-1732

policy of partner relationship management have a great impact on three aspects regarding software retailers: loyalty …, purchase and resale intention and attitude towards a brand. The results of the experiment show a high interest for the strategy … the loyalty of the software vendors it has the strategy of promotional pricing. Also the policy of sales promotion by …

Persistent link: https://www.econbiz.de/10010685514

THE IMPACT OF ORIGIN ON CREATING A CULT BRAND: THE CASE OF APPLE

CONSTANTIN, Valentina Daniela N.; STOENESCU, … - In: SEA - Practical Application of Science (2014) 2, pp. 123-134

This paper introduces the concept of a cult brand for a more accurate understanding of the extreme loyalty that …

Persistent link: https://www.econbiz.de/10010764418

THE IMPACT OF ORIGIN ON CREATING A CULT BRAND: THE CASE OF APPLE

CONSTANTIN, Valentina Daniela N.; STOENESCU, … - In: SEA - Practical Application of Science (2014) 3, pp. 123-134

This paper introduces the concept of a cult brand for a more accurate understanding of the extreme loyalty that …

Persistent link: https://www.econbiz.de/10010773085

The Loyalty Card: Issues in Evaluating Loyalty Program Effectiveness

Acatrinei, Carmen; Puiu, Teodora Viviana - In: International Journal of Economic Practices and Theories 2 (2012) 3, pp. 153-164

The present paper addresses the issue of correctly evaluating the impact of a loyalty program in retail stores when it … costs related to technology, human resources and promotion associated with the choice of introducing a loyalty card, retail … evaluating a customer's worth and their belonging to a loyalty program. A questionnaire has been applied to 132 respondents from …

Persistent link: https://www.econbiz.de/10010592526

SURVEY ON THE USE AND THE INTEREST OF INDIVIDUALS IN ONLINE STORES

Petronella, Vlad Miranda; Rusu, Corina - In: Annals of Faculty of Economics 1 (2012) 2, pp. 355-363

In Romania, most products sold in online stores are technology and communication ones. Best sold products through the Internet, globally speaking (games, toys, flowers, watches, tickets), are only 30% of the online products offered in Romania. Culture (books and information) only represents 10%...

Persistent link: https://www.econbiz.de/10010617365