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Xenocentrism and consumer buying behavior: A comparative analysis of Malaysian vs. Nigerian consumers

Venugopal, Vimala; Mata, Mário Nuno; Iloka, Chiemelie … - In: Journal of Risk and Financial Management 15 (2022) 2, pp. 1-13

with perceived product quality, purchase intention, and product attitude as the variables used to measure consumers' buying … (Malaysia = 46.7%, Nigeria = 35%), purchase intention (Malaysia = 46%, Nigeria = 47.3%), and product attitude (Malaysia = 39 …

Persistent link: https://www.econbiz.de/10013201362

The effect of satisfaction and brand attachment on consumer loyalty: Application of the PLS-SEM technique

Boubker, Omar; Aatar, Abdellah - In: Revista de Métodos Cuantitativos para la Economía y … 36 (2023), pp. 1-18

Today, improving brand loyalty is an important focus for organizations. However, one way to achieve this is to improve … and emotional brand attachment on brand loyalty. For this purpose, we adopted the partial least squares structural … emotional brand attachment. This study suggests marketing solutions facilitating consumer brand loyalty policy, especially in …

Persistent link: https://www.econbiz.de/10014494532

Influence of a company's social initiatives on the consumer attitude towards it : results of experimental research

Pawlak, Marek; Zasuwa, Grzegorz - In: Contemporary economics 5 (2011) 2, pp. 80-89

the consumer attitude towards it. The afore-mentioned aim has been achieved by presenting the results of experimental … company does not lead to a more favourable consumer attitude towards it. The results obtained show that when undertaking a … social programme, which is not consistent with the company's actions to date, the attitude towards it can even become worse …

Persistent link: https://www.econbiz.de/10009244087

A Survey of Accounting Majors : Attitudes and Opinions

Giladi, Kreindy - 2013

A survey of 100 advanced accounting students was conducted to determine the opinions of accounting majors regarding such areas as why students choose accounting as a major, courses students felt were important and unimportant, and expectations regarding work and salary. The Key findings include:...

Persistent link: https://www.econbiz.de/10013074880

Xenocentrism and consumer buying behavior : a comparative analysis of Malaysian vs. Nigerian consumers

Venugopal, Vimala; Mata, Mário Nuno; Iloka, Chiemelie … - In: Journal of risk and financial management : JRFM 15 (2022) 2, pp. 1-13

with perceived product quality, purchase intention, and product attitude as the variables used to measure consumers’ buying … (Malaysia = 46.7%, Nigeria = 35%), purchase intention (Malaysia = 46%, Nigeria = 47.3%), and product attitude (Malaysia = 39 …

Persistent link: https://www.econbiz.de/10012820842

Usage intentions, attitudes, and behaviors towards energy-efficient applications during the COVID-19 pandemic

Pop, Rebeka-Anna; Dabija, Dan Cristian; Pelău, Corina; … - In: Journal of business economics and management 23 (2022) 3, pp. 668-689

(SmartPLS, version 3). The results indicate the impact of behavioral characteristics, namely, energy conservation attitude …

Persistent link: https://www.econbiz.de/10013259244

Consumer Attitudinal Insights about Social Media Advertising: A South Asian Perspective

Mir, Imran Anwar - In: Romanian Economic Journal 15 (2012) 45, pp. 265-288

Current study aims to indentify the underlying belief dimensions that influence consumer attitudes toward social media advertising in a collectivistic cultural context of South Asia. It also examines the influence of consumers’ favorable attitudes toward social media advertising on their ad...

Persistent link: https://www.econbiz.de/10010934750

Análisis de los factores determinantes del uso de mensajes SMS para participar en programas de televisión

Tavera, Juan Fernando; Ruiz Mafé, Carla; Sanz Blas, Silvia - In: Cuadernos de Gestión (2010)

[ES] El envío de mensajes cortos a programas, anuncios o concursos de televisión se ha convertido hoy en día en una fuente importante de ingresos tanto para los operadores de telefonía móvil como para las cadenas y productoras televisivas. El objetivo del presente trabajo es analizar cómo...

Persistent link: https://www.econbiz.de/10011277749

Les antécédents de l’attitude envers le prospectus.

Mimouni, Aîda; Parguel, Béatrice - Université Paris-Dauphine

consommateurs pour confirmer l’importance de ces différents bénéfices et coûts dans la formation de l’attitude du consommateur …

Persistent link: https://www.econbiz.de/10009367188

Attitude toward SMS advertising and derived behavioral intension, an empirical study using TPB (SEM method)

Ranjbarian, Bahram; Rehman, Maryam; Lari, Azita - In: Social-Economic Debates 3 (2014) 1, pp. 42-59

phone as an ultimate tool for one-to-one marketing. What seems important is the consumer attitude toward such marketing … methods. Therefore, the main aim of this study is identifying attitude toward SMS advertising and derived behavioral intension …). The participants of the study were 246 mobile users in two cities: Shiraz and Isfahan. The results indicate that, attitude …

Persistent link: https://www.econbiz.de/10011235061