describes a model for calculating a value of differentiation. Using the example of Siemens AG and Stepstone.de it will be shown … how brand differentiation can be undertaken on online job boards and how it can be measured. Therefore the model can be … understood as a blueprint und suggestion for an analysing tool. The result of the study shows seven factors of differentiation …

This paper focuses on the role of marketing in pro-poor development, with a specific focus on (primary) producers of … high-value products in developing countries. Marketing is an interdisciplinary field of research that, according to the … market orientation, customer value, customer satisfaction, relationship marketing, co-creation of value, marketing ethics …

describes a model for calculating a value of differentiation. Using the example of Siemens AG and Stepstone.de it will be shown … how brand differentiation can be undertaken on online job boards and how it can be measured. Therefore the model can be … understood as a blueprint und suggestion for an analysing tool. The result of the study shows seven factors of differentiation …

describes a model for calculating a value of differentiation. Using the example of Siemens AG and Stepstone.de it will be shown … how brand differentiation can be undertaken on online job boards and how it can be measured. Therefore the model can be … understood as a blueprint und suggestion for an analysing tool. The result of the study shows seven factors of differentiation …

service sales and achieve higher quality in satisfying customers’ needs. In their service sales, leasing companies typically … sales over other forms of sales customers fi nd signifi cant, all in order to increase the volume of leasing service sales … and achieve higher quality in satisfying customers’ needs. …

understanding of the markets. Strategic marketing means to know and analyze the consumers’ needs and the market which organization … refers and suppose to realize some important activities, such as market segmentation, differentiation and positioning. A very … important step in strategic marketing is to identify the sources of comparative and competitive advantage and to design the …

Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customerdriven pricing mechanisms that give customers (some … customers by reducing prices without setting a reference price. In this experimental study we compare the functioning and the … valuation customers are more likely to use NYOP while high valuation customers prefer a posted price seller. …

Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer driven pricing mechanisms that give customers …