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Consumer ethnocentrism: Reconc...
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Consumer behaviour
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Sharma, Piyush
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Kim, Namwoon
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St. Davčik, Nebojša
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Chen, Ivy S. N.
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Gaur, Sanjaya Singh
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Mohan, Geetha
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Journal of business research : JBR
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The journal of services marketing
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Journal of Services Marketing
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Marketing Intelligence & Planning
8
Journal of marketing management : MM
7
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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A Research Agenda for Service Marketing
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
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Boundary spanning elements and the marketing function in organizations : concepts and empirical studies
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Branding and sustainable competitive advantage : building virtual presence
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Business strategy and the environment
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Contemporary research in e-branding
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European journal of marketing
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Handbook of Research on Asian Business
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Handbook of research on Asian business
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International Journal of Consumer Studies
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International Journal of Manpower
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International Journal of Pharmaceutical and Healthcare Marketing
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International business review : the official journal of the European International Business Academy
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International journal of pharmaceutical and healthcare marketing : IJPHM
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1
Circular economy adoption by SMEs in emerging markets : towards a multilevel conceptual framework
Malik, Ashish
;
Sharma, Piyush
;
Sharma, Piyush
;
Vinu, Ajayan
- In:
Journal of business research : JBR
142
(
2022
),
pp. 605-619
Persistent link: https://www.econbiz.de/10013168425
Saved in:
2
Measuring personal cultural orientations : scale development and validation
Sharma, Piyush
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 787-806
Persistent link: https://www.econbiz.de/10008779084
Saved in:
3
Offshore outsourcing of customer services : boon or bane?
Sharma, Piyush
- In:
The journal of services marketing
26
(
2012
)
5
,
pp. 352-364
Persistent link: https://www.econbiz.de/10009629142
Saved in:
4
Are strong brands a source of competitive advantage in the virtual world?
Sharma, Piyush
- In:
Branding and sustainable competitive advantage : …
,
(pp. 4-23)
.
2012
Persistent link: https://www.econbiz.de/10009707222
Saved in:
5
Tourism policy and planning
Sharma, Piyush
-
2013
Persistent link: https://www.econbiz.de/10009783830
Saved in:
6
Consumer ethnocentrism : reconceptualization and cross-cultural validation
Sharma, Piyush
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
3
,
pp. 381-389
Persistent link: https://www.econbiz.de/10010509563
Saved in:
7
Demystifying cultural differences in country-of-origin effects : exploring the moderating roles of product type, consumption context, and involvement
Sharma, Piyush
- In:
Journal of international consumer marketing
23
(
2011
)
5
,
pp. 344-364
Persistent link: https://www.econbiz.de/10009383484
Saved in:
8
Cultural influences on consumer ethnocentrism : a multi-country investigation
Sharma, Piyush
- In:
Journal of euromarketing
19
(
2010
)
2/3
,
pp. 175-196
Persistent link: https://www.econbiz.de/10009384431
Saved in:
9
Country of origin effects in developed and emerging markets : exploring the contrasting roles of materialism and value consciousness
Sharma, Piyush
- In:
Journal of international business studies : JIBS ; an …
42
(
2011
)
2
,
pp. 285-306
Persistent link: https://www.econbiz.de/10008909561
Saved in:
10
Intercultural service encounters in the post-COVID-19 world : a research agenda
Sharma, Piyush
- In:
A Research Agenda for Service Marketing
,
(pp. 283–298)
.
2024
Persistent link: https://www.econbiz.de/10014517997
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