Terres, Mellina da Silva; dos Santos, Cristiane Pizzutti; … - In: Journal of Services Marketing 29 (2015) 1, pp. 26-37
Purpose – The purpose of this study is to address the role of high- and low-consequence exchanges in the relationship between trust and its antecedents (i.e., affective and cognitive elements) and consequences (i.e., positive WOM and search for second opinion intentions) in the context of the...