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The change in salience and the cross-section of stock returns : empirical evidence from China A-shares
Zhang, Manqing; Ma, Yao; Yang, Baochen; Fan, Ying - In: Pacific-Basin finance journal 85 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10014575044
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You wear face mask,I keep social distance : comparing COVID-19 preventive behaviors between China and the United States
Du, Rui; Gould, Stephen J.; Yang, Pianpian - In: Journal of international consumer marketing 36 (2024) 4, pp. 370-382
Persistent link: https://www.econbiz.de/10014575086
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Leveraging influencers to increase HPV vaccination intention : the impact of message framing and health regulatory fit using repeated measures
Evans, Nathaniel J.; Adams, Grace; Jun, Hyoyeun - In: Health marketing quarterly 41 (2024) 1, pp. 50-70
Persistent link: https://www.econbiz.de/10014575144
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Unpacking the influencing factors of telehealth usage among older consumers
Sheng, Xiaojing; Martirosyan, Yuri; Hossain, Khondoker … - In: Health marketing quarterly 41 (2024) 1, pp. 95-111
Persistent link: https://www.econbiz.de/10014575148
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Increasing the efficacy of emotional appeal ads on online video-watching platforms : the effects of goals and emotional approach tendency on ad-skipping behavior
Jeon, Yongwoog; Ryoo, Yuhosua; Yoon, Hye Jin - In: Journal of advertising 53 (2024) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10014575197
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Buying a chance at love : the influence of attachment anxiety on consumer preference for romantic advertising
Davis, Cassandra Denise; Jeong, Hyewook Genevieve; … - In: Journal of advertising 53 (2024) 3, pp. 326-341
Persistent link: https://www.econbiz.de/10014575281
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Understanding consumers' visual attention in mobile advertisements : an ambulatory eye-tracking study with machine learning techniques
Xie, Wen; Lee, Mi Hyun; Chen, Ming; Han, Zhu - In: Journal of advertising 53 (2024) 3, pp. 397-415
Persistent link: https://www.econbiz.de/10014575291
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Getting away from death fear : how disease threat drives consumers' colorfulness seeking
Yi, Yanxi; Luo, Zhiwei; Wang, Wangshuai; Li, Jie; Han, Bing - In: Journal of consumer behaviour 23 (2024) 3, pp. 1087-1101
Persistent link: https://www.econbiz.de/10014575535
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The effect of perceived financial risk on purchase intention in Pakistan
Khokhar, Shahid; Shahid, Maayda; Hafeez, Sana; Tufail, … - In: International journal of emerging markets 19 (2024) 6, pp. 1473-1491
Persistent link: https://www.econbiz.de/10014575536
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Being emotionally supportive : exploring the value of emotional appeals retargeting in recovering consumers of financial services
Lu, Tian; Lu, Xianghua; Yang, Hui; Zhang, Peter - In: Production and operations management : the flagship … 33 (2024) 1, pp. 166-183
Persistent link: https://www.econbiz.de/10014575539