This article presents the concept of the “learning organization” as a means to establish and preserve competitive advantage. This concept, relatively new and most familiar to those who specialize in organization studies, is defined and described in practical terms. One of the most difficult...

Considers that mainly mono‐lingual marketing scholars in universities and business schools in the English‐speaking world may sometimes think that anything which is not produced in English is unlikely to be of notable theoretical or practical significance. Asserts that this is cultural myopia...

The concept of supply chain management (SCM) started in the logistics literature, and logistics has continued to have a significant impact on the concept. This study, however, proposes that the concepts of the marketing concept, a market orientation, relationship marketing, and SCM are not...

Having established that both services and product marketing strategies can be applied simultaneously, a study of the perceptions of employers and students is reported on. Thus the degree to which both sets of customers′ needs may be satisfied simultaneously is considered. A sample of business...

The increased utilization and popularity of logistics partnerships dictates the necessity of a robust and soundly constructed theoretical foundation for examining these alliances. Towards achieving this goal, this paper proposes and develops the symbiotic logistics concept. Symbiotic logistics...

In marketing literature often it is argued that the marketer should pay attention to the customers’ needs and wants in order to achieve and maintain successful business relationships. This fundamental approach is often referred to as the “marketing concept” and is one of the most important...

The more important strategic portfolio planning approaches that have evolved since Markowitz originally postulated his portfolio theory are described and summarised. Based on this review the author suggests that for industrial marketing and purchasing management the interaction approach to...

This paper attempts to develop a typology of current approaches to marketing in UK industry. It reports the results of a national postal survey of over 1,000 UK chief marketing executives. Cluster analysis was used on the survey data to isolate four distinct marketing approaches which are...

The marketing environment for the financial services industry in the UK is experiencing a period of rapid change. How building societies are preparing to meet the demands of the 1990s is shown by examining the level to which the marketing concept has been adopted, and the extent to which various...