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with the typical findings suggesting that women are more risk averse than men, several studies have also shown negative … relationships between 2D:4D and risk taking although the evidence is not conclusive. Previous studies have also reported that both … men and women believe women are more risk averse than men. In the current study, we re-test the relationship between 2D:4D …
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further account for purchase involvement in the form of product importance, purchase risk, and product substitutability …
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