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Developing smart tourism destinations with the internet of things
Wise, Nicholas; Heidari, Hadi - In: Big data and innovation in tourism, travel, and …, (pp. 21-29). 2019
Persistent link: https://www.econbiz.de/10012005194
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Marketing your university on social media : a content analysis of Facebook post types and formats
Peruta, Adam; Shields, Alison B. - In: Journal of marketing for higher education 28 (2018) 2, pp. 175-191
Persistent link: https://www.econbiz.de/10011944562
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"Essays on the role of content in digital marketing communications"
Sander, Verena - 2019
Persistent link: https://www.econbiz.de/10012110455
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Process control for monitoring customer engagement
Malthouse, Edward C.; Wang, Wei-Lin; Calder, Bobby J.; … - In: Journal of marketing analytics : JMA 7 (2019) 2, pp. 54-63
Persistent link: https://www.econbiz.de/10012113463
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The digital transformation of the marketing department : how marketing executives can increase the expertise of their teams on a step-by-step basis
Dmoch, Thomas - In: Transfer : Zeitschrift für Kommunikation und … 65 (2019) 2, pp. 38-43
Persistent link: https://www.econbiz.de/10012035345
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The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin; Pähler vor der Holte, Nora; … - In: Journal of marketing 82 (2018) 3, pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
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Digital marketing : the opportunity and the imperative
Ghoshal, Nandini Das - In: International journal of public sector performance … 6 (2020) 2, pp. 246-259
Persistent link: https://www.econbiz.de/10012206479
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From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean; Kidney, Etain; Mehta, Glenn - In: Journal of travel and tourism marketing 36 (2019) 6, pp. 679-691
Persistent link: https://www.econbiz.de/10012179457
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High-tech entrepreneurial content marketing for business model innovation : a conceptual framework
Mansour, Dina; Barandas, Hortensia - In: Journal of research in interactive marketing : … 11 (2017) 3, pp. 296-311
Persistent link: https://www.econbiz.de/10011779162
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Content marketing versus product marketing : an analysis of consumer engagement in online advertising
Granfield, Matt - In: Journal of digital banking 1 (2016/2017) 2, pp. 169-176
Persistent link: https://www.econbiz.de/10011638791