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Interactivity, engagement, trust, purchase intention and word-of-mouth : a moderated mediation study
Liao, Shu-Hsien; Chung, Yu-Chun; Chang, Wen-Jung - In: International journal of services technology and management 25 (2019) 2, pp. 116-137
Persistent link: https://www.econbiz.de/10012101573
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The moderating role of culture in social media-based spatial imagery, consumer xenocentrism, and word-of-mouth for global virtual teams
Arora, Anshu; Arora, Amit; Taras, Vas - In: International journal of cross cultural management 19 (2019) 2, pp. 160-193
Persistent link: https://www.econbiz.de/10012126312
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The relationship between Internet addiction and negative eWOM
Israeli, Aviad A.; Lee, Seonjeong; Karpinski, Aryn C. - In: The service industries journal 39 (2019) 13/14, pp. 943-965
Persistent link: https://www.econbiz.de/10012205909
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The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano; Balboni, Bernardo; Gistri, Giacomo - In: Journal of marketing communications 23 (2017) 2, pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
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Examining the role of relationship factors on eWOM effectiveness in social media
Kim, Junga; Lee, Chunsik - In: International journal of internet marketing and … 11 (2017) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10011741650
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Customer engagement, word-of-mouth and box office : the case of movie tweets
Oh, Chong - In: International journal of information systems and change … 6 (2013) 4, pp. 338-352
Persistent link: https://www.econbiz.de/10010395798
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Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier; Melewar, T. C.; Broderick, … - In: The marketing review 13 (2013) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
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Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting; Hu, Yuheng; Chen, Cheng - In: Information systems research : ISR 32 (2021) 2, pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
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Reciprocal influences and effects of viral NWOM campaigns in social media
Petrescu, Maria; Mangleburg, Tamara; Ben Mrad, Selima; … - In: Journal of marketing communications 26 (2020) 7, pp. 685-702
Persistent link: https://www.econbiz.de/10012314010
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Using forum and search data for sales prediction of high-involvement projects
Geva, Tomer; Oestreicher-Singer, Gal; Efron, Niv; … - In: Management information systems : mis quarterly 41 (2017) 1, pp. 65-82
Persistent link: https://www.econbiz.de/10011656479