Restricting advertising is one way governments seek to reduce consumption of potentially harmful goods. There have been … increasing calls to apply a similar policy to the junk food market. The effect will depend on how brand advertising influences … dynamic oligopoly supply in which multi-product firms compete in prices and advertising budgets. We model the impact of …

This paper applies the theory of memory for advertising, developed in the consumer behavior literature, to an … industrial organization setting to provide insight into advertising strategies in imperfectly competitive markets. There are two … new ads is hampered by past ad exposure. The equilibrium of the advertising game is characterized for both proactive and …

I show that an advertising ban is more likely to increase -- rather than decrease -- total consumption when advertising … allowing firms to command higher prices). In this case, the main impact of a ban on advertising is to reduce equilibrium prices …--ante (i.e. without advertising) similar and advertising is of the `persuasive' type. The ban is the more likely to increase …

price collusion in duopoly markets. Two environments are tested, in which the size of the spillover between advertising … expenditures is varied. The results show that the competitiveness of advertising and prices are significantly higher when the … advertising spillover is higher than the price spillover than when advertising spillover is lower than the price spillover. In the …

We extend the theory of advertising as a quality signal, using a model where an entrant can choose to advertise by … comparing its product to that of an established incumbent. Comparative advertising, comparing quality of one’s own product to … misleading. We show that comparative advertising can be a signal in instances where generic advertising is not viable. …

In this paper we consider a two-stage duopoly game where firms first decide whether to invest in advertising and then … compete in prices. Advertising has two effects: a market enlargement for both firms and a predatory gain for the investing … investment in advertising and that strong product substitutability may induce a coordination problem. …

superior firm enters the agreement only if it results in a large enough increase in demand for advertising space at the … share, the agreement is beneficial for the inferior firm, as the later firm's additional revenues from a higher advertising …

A differential oligopoly game with advertising is investigated, where different dynamics occur between two groups of …

simultaneously choose whether to advertise or not. Advertising increases the own immediate sales, but may also cause an externality …