Cassia, Lucio; De Massis, Alfredo; Pizzurno, Emanuele - In: International Journal of Entrepreneurial Behavior & Research 18 (2012) 2, pp. 198-232
enterprise and the managerial factors affecting the success of new product development (NPD). This can be structured into three … managerial factors affecting the success of NPD activities? How the managerial factors affecting the NPD process are faced in … affecting the NPD process between family and non‐family firms? Design/methodology/approach – The study employs a grounded …