use. The purpose of this study is to investigate the effect of green advertising on green purchase intentions mediated by … products information, so this research focuses deeper on examining how much green advertising, green knowledge, and eco … questions representing indicator of 4 variables. The result showed that green advertising and green knowledge were able to form …

advertising industry. When advertisers have strong property rights over data regarding consumers' active purchase interests …

Sponsored content advertising, also known as native advertising, is a new ad format in which a brand’s content takes … advertising format, consumers seem to react negatively towards sponsored content ads. In this paper, we present an analytical … model that studies the strategic role of sponsored content advertising in a two-sided media market. We identify conditions …

We estimate the distribution of television advertising elasticities and the distribution of the advertising return on … investment (ROI) for a large number of products in many categories. Our results reveal substantially smaller advertising … over-investment in advertising by most firms. While the overall ROI of the observed advertising schedule is only positive …

Outstream video advertising is becoming increasingly popular in the industry. Differing from the instream video … consumer decisions and advertising effectiveness, create effective outstream video ads, and improve video ad recommendation …

' attitude towards 20 statements about advertising. Ordinal character of the data required application of specific measure (1) of …

Both managers and investors are increasingly concerned with the impact of advertising spending on shareholder returns …. This study investigates the analyst-based processes by which advertising may create firm value. Using a large longitudinal … dataset with 1,052 firms over 20 years, we find that firms decreasing from the top 20% to the bottom 20% of advertising …

This paper considers a variation of the Vidale-Wolfe advertising model for which the maximum value of the objective … function and the form of the optimal feedback advertising control are identical in both a deterministic and a stochastic … environment. The stochastic environment is due to a white noise disturbance introduced in the deterministic sales-advertising …

Cutting advertising budgets has traditionally been a popular reaction by companies around the globe when faced with a … sensitivity of advertising expenditures. We conduct a systematic investigation into the cyclical sensitivity of advertising … television.While our findings confirm that advertising moves in the same direction as the general economic activity, we also show …

Research has shown that advertising assets and R&D (research and development) assets increase shareholder value …. We show that current market turbulence moderates the impacts of advertising assets and R&D assets on expected cash flow … moderates the impacts of advertising assets and R&D assets on bankruptcy risk but not shareholder value. Market stability …