szociálpszichológia. De a terület kulcsfontosságú a marketing és azon belül a fogyasztói viselkedés megismerésének szempontjából is …

Oftentimes, packaging is the first and only marketing tool consumers encounter before a purchase, therefore it is …

In this paper we highlight how the use of internet has changed from 2004 to 2009 among Hungarian companies, how their … of critical success factors proposed by the management literature and measure their impacts on Internet usage … effect on Internet usage and perceived benefits of e-commerce. Internet usage and expectations are dependent on the …

hasn't taken roots in the Hungarian management and marketing research fields. The purpose of this article is to highlight …