As sellers increasingly turn to multi-channel retailing, the opportunity to implement different pricing policies has grown. With the advent of the internet, many traditionally bargained products such as automobiles, jewelry, watches, appliances and furniture are now being offered online at a...

Advertising deception is an ongoing marketing problem. The current paper examines market-based causes of deceptive advertising and the moderating role played by individual ethical standards. A longitudinal study using data over a 20-year time period shows that false advertising increases when...