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Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys

Anderl, Eva; Schumann, Jan Hendrik; Kunz, Werner - In: Journal of retailing 92 (2016) 2, pp. 185-203

Persistent link: https://www.econbiz.de/10011505019

Mapping the customer journey : lessons learned from graph-based online attribution modeling

Anderl, Eva; Becker, Ingo Frank; Wangenheim, Florian von; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 457-474

Persistent link: https://www.econbiz.de/10011596851

The roles of multiple channels in predicting website visits and purchases : engagers versus closers

Goić, Marcel; Jerath, Kinshuk; Kalyanam, Kirthi - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 656-677

Persistent link: https://www.econbiz.de/10013399585

Positive or negative spillover? : the influence of online channel satisfaction on offline channel adoption

Teng, Hongxin; Xia, Qinying; Shou, Jiayi; Zhao, Jing - In: Journal of business research : JBR 154 (2023), pp. 1-9

Persistent link: https://www.econbiz.de/10013468724

Official online brand stores or online marketplaces? : exploring innovation in consumer intentions

Wang, Yu-Bing; Chen, Pin Yin - In: Journal of innovation & knowledge : JIK 9 (2024) 3, pp. 1-17

Official online stores and online marketplaces present distinct challenges and opportunities for retail brands, impacting their control over the customer experience, pricing, and brand presentation. Understanding consumer intentions in online channel selection is crucial, especially given the...

Persistent link: https://www.econbiz.de/10015075444

Searching offline and buying online : an analysis of showrooming forms and segments

Schneider, Patricia J.; Zielke, Stephan - In: Journal of retailing and consumer services 52 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012132239

The hare and the tortoise : do earlier adopters of online channels purchase more?

Li, Jing; Konuş, Umut; Pauwels, Koen; Langerak, Fred - In: Journal of retailing 91 (2015) 2, pp. 289-308

Persistent link: https://www.econbiz.de/10011309673

Competition between manufacturer's online customization channel and conventional retailer

Li, Gang; Huang, Fengfeng; Cheng, T. C. E.; Ji, Ping - In: IEEE transactions on engineering management : EM 62 (2015) 2, pp. 150-157

Persistent link: https://www.econbiz.de/10010528864

The effect of search channel elimination on purchase incidence, order size and channel choice

Konuş, Umut; Neslin, Scott A.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 49-64

Persistent link: https://www.econbiz.de/10010370707

Channel design to enrich customers' shopping experiences : synchronizing clicks with bricks in an omni-channel perspective, the Direct Optic case

Picot-Coupey, Karine; Huré, Elodie; Piveteau, Lauren - In: International journal of retail & distribution management 44 (2016) 3, pp. 336-368

Persistent link: https://www.econbiz.de/10011515906