Narrow search
Showing 1 - 10 of 110,449
Cover Image
Can Arab-origin brands go global? : an exploratory study
Farrag, Dalia Abdel Rahman; Abu Gharara, Sahar Raafat - In: Journal of Islamic marketing 14 (2023) 8, pp. 2045-2069
Persistent link: https://www.econbiz.de/10014314972
Cover Image
A leader with a passion for brands : an interview with Matthew M. Mannelly, CEO of Prestige Brands, Inc.
Mannelly, Matthew M. - In: Business horizons 54 (2011) 5, pp. 399-405
Persistent link: https://www.econbiz.de/10009297132
Cover Image
The effect of the CEO media coverage on corporate brand equity : evidence from Poland
Górska, Anna; Mazurek, Grzegorz - In: Oeconomia Copernicana 12 (2021) 2, pp. 499-523
Persistent link: https://www.econbiz.de/10012616040
Cover Image
Cost of recognisability of a sponsor's brand achieved through TV broadcasts
Kucharski, Michał; Kot, Sebastian - In: Oeconomia Copernicana 8 (2017) 3, pp. 447-461
Persistent link: https://www.econbiz.de/10012228888
Cover Image
The CEO branding mix
Fetscherin, Marc - In: Journal of business strategy 36 (2015) 6, pp. 22-28
Persistent link: https://www.econbiz.de/10011594972
Cover Image
Constructing the CEO personal brand : the case of four pioneering CEOs in Turkey
Erdoǧmuş, Nihat; Esen, Emel - In: Corporate reputation review : an international journal 21 (2018) 2, pp. 37-49
Persistent link: https://www.econbiz.de/10011890020
Cover Image
Company worth keeping : personal control and preferences for brand leaders
Beck, Joshua T.; Rahinel, Ryan; Bleier, Alexander - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 5, pp. 871-886
Persistent link: https://www.econbiz.de/10012183248
Cover Image
Effect of CEO recognition on brand sympathy through consumer product perception : a comparative analysis of Japanese and U.S. consumers
Furukawa, Hiroyasu - In: Journal of global marketing 35 (2022) 2, pp. 133-147
Persistent link: https://www.econbiz.de/10013361595
Cover Image
When CEO pay becomes a brand problem
Besharat, Ali; Whitler, Kimberly A.; Kashmiri, Saim - In: Journal of business ethics : JBE 190 (2024) 4, pp. 941-973
that this negative relationship is magnified under conditions of brand crisis. We also find that the negative interaction … of high CEO pay and brand crisis on purchase intent is more negative when the brand has strong equity. Finally, when the … CEO is awarded high pay while the firm they manage is undergoing a brand crisis, consumers lose trust in the firm's brand …
Persistent link: https://www.econbiz.de/10014636900
Cover Image
So you want to buy a brand?
Swaminathan, Vanitha; Dawar, Niraj; Hulland, John - 2007
Persistent link: https://www.econbiz.de/10003647480