Company worth keeping : personal control and preferences for brand leaders
Year of publication: |
2020
|
---|---|
Authors: | Beck, Joshua T. ; Rahinel, Ryan ; Bleier, Alexander |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 46.2019/2020, 5, p. 871-886
|
Subject: | compensatory control | brand leadership | brand agency | personal agency | Markenführung | Brand management | Persönlichkeitspsychologie | Personality psychology | Markenartikel | Brand | Führungsstil | Leadership style | Markenimage | Brand image | Prinzipal-Agent-Theorie | Agency theory | Führungskräfte | Managers |
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