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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
Adeola, Ogechi (ed.); Hinson, Robert (ed.);  … - 2022
1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 …. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging … Economy -- 3. Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the …
Persistent link: https://www.econbiz.de/10013203503
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Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete; Igbudu, Nicholas; Popoola, Temitope; … - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
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Communicating corporate brands through social media : an exploratory study
Vernuccio, Maria - In: International journal of business communication : IJBC … 51 (2014) 3, pp. 211-233
Persistent link: https://www.econbiz.de/10010378782
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Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick; Büttner, Marion - In: The journal of brand management : an international journal 22 (2015) 9, pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
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Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema; Sheinin, Daniel A. - In: International journal of internet marketing and … 14 (2020) 2, pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
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Perceived credibility information on social media of corporate brand reputation and its impact on jobseeker intention to apply
Silaban, Pantas H.; Octoyuda, Edgar; Silalahi, Andri … - In: International journal of business 28 (2023) 1, pp. 80-92
Persistent link: https://www.econbiz.de/10014284159
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Corporate brand identity : social media communication in the transportation industry
Cuomo, Maria Teresa; Andreis, Federico de; Genovino, Cinzia - In: Corporate Branding in Logistics and Transportation : …, (pp. 57-69). 2024
Persistent link: https://www.econbiz.de/10014536309
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Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid - In: International journal of electronic marketing and … 13 (2022) 2, pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
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The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie; Poels, Karolien - In: International journal of advertising : the review of … 42 (2023) 1, pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
Adeola, Ogechi (ed.); Katuse, Paul (ed.);  … - 2022
Part 1: Public Sector Marketing Communications and Brand Management -- Chapter 1: Introduction to Public Sector … Marketing Communications in Africa -- Chapter 2: Public Sector Branding in Africa: Some Reflections -- Chapter 3: Marketing … Communications Strategies for Public Transport Organisations -- Chapter 4: Positioning Public University’s Brand through Marketing …
Persistent link: https://www.econbiz.de/10013392534