Mobile instant messaging (MIM) is currently one of the most influential areas of technology. MIM applications have experienced substantial growth in the number of users; however, research on consumer behavior regarding the use of these applications is relatively scarce. The present study seeks...

Mobile devices proved to be disruptive for businesses. Installing, accessing and buying a new application become easy. Application marketplaces called Application Stores provides security (due to certification process imposed to developers), accessibility, application lifecycle serving as a...